Great looking sites and apps that deliver results
Where form follows function
Digital design is not just about a great looking website or application that's on brand. It's also about creating an intuitive interactive experience that your users will understand and enjoy. The look and feel should combine with logical information architecture to make it easy for users to navigate your content, drive them toward your business goals and keep them coming back.
Monogram Digital has a raft of real-world design experience. We've worked with fashion brands, blue-chip organisations and tech-startups to deliver web design that really functions. We even lecture in the subject at Bachelor of Arts level.
Our approach to digital design and information architecture
We begin with research. A full understanding of your objectives, audiences and brand helps us to ensure that our designs are driven by your goals. Not sure who your audience is yet, or don't have a brand? No problem – we can help.
Our approach is collaborative. We'll share and communicate throughout so that there are no surprises – just a successful outcome in which we've all had input.
Next we wireframe. Wireframes help us to decide what will appear on each page or section of your site or app and how best to display each element given your audience and objectives.
With a full understanding of your brand and objectives and armed with a set of wireframes, we now produce flat visuals (page mock-ups). These show how the pages or app screens will look and feel by adding branding, colour, imagery, typography and other designed elements to the wireframes.
Once we all agree that our flat visuals meet your objectives, are on brand and look great we'll start building your site or app – the digital development phase.