A new, responsive website
A new look for the home of the Original Wedding Tea Towel
The Original Wedding Tea Towel is the Lady Gaga of the wedding invitation world! Printed on cotton tea towels, these unique wedding invitations are designed and printed in the UK by our friends Ben and Karen Brown.
Wedding Tea Towels already had a website, but it was beginning to look a little dated and wasn't optimised for mobile devices. Ben and Karen had already identified the mobile audience as an ever growing one and were keen to show their product at its best in every situation. Additionally they wanted it to be easy to update their site whenever they needed to, without having to worry about HTML code.
Ben is Creative Director at Citizen Studios and put together a series of beautiful designs for the site in collaboration with Karen. With the aesthetics and user experience planned and ready, they engaged Monogram Digital for the web build.
An easy to use Content Management System allows additions, edits and updates with no need for help from a web developer
Easy to use and easy to manage
At the core of the solution we built for Wedding Tea Towels is an easy to use Content Management System (CMS) which allows additions, edits and updates to the site via a web based interface. We built a bespoke colour module which means Ben and Karen only need to upload artwork for each product once but allows visitors to see the invitations in all 16 of the colours available. Images uploaded are automatically resized and cropped too.
We also integrated a responsive template build which varies the way the content is displayed based upon the device used to view it – so mobile, tablet and desktop users get the best possible view of the site and products. We also added Google's amazing Translate functionality, which automatically translates the site into 15 languages.
Great user experience, positive feedback
Feedback from visitors to the site has been overwhelmingly positive and mobile visitors are now treated to an experience as good as that of their desktop counterparts. What's more, Ben and Karen can easily make changes to the site whenever they like – keeping the site fresh and their product range up to date.