TopGear: Jaguar

Working with TAGM, AdGent Digital and Method UK

A Brand Campaign on TopGear.com

Promoting the latest Jaguar range in the USA

As motoring enthusiasts and fans of both TopGear and Jaguar, we were delighted when TAGM asked us to work alongside them on the digital production and development of this campaign. The brief was to promote the latest Jaguar range in the USA, showcasing their heritage and sporting pedigree by way of a microsite hosted on TopGear.com.

Alongside full screen high resolution images of their latest R sporting models and a gallery demonstrating Jaguar DNA, was the chance for American entrants to win a trip to the UK to drive the Jaguar range around the famous Top Gear test track and Dunsfold Park.

High resolution imagery was a key part of the look and feel of the campaign – we ensured it loaded quickly and was displayed at the highest quality possible
TopGear Jaguar on desktop
TopGear Jaguar on iPad

A meticulous development approach

Monogram Digital's meticulous approach to development kept the site easy to navigate, quick to load (despite the high resolution imagery) and compatible with a large range of modern and legacy browsers and devices – all key factors in reaching a wide audience and encouraging engagement.

We were proud to play a key part in the successful delivery and outcome of this high profile campaign for a truly great British marque.