A beautifully crafted site for delicious craft beers
A new look site with easy to use CMS and integrated eCommerce systems
Purity Brewing Co make a range of distinctive hand crafted ales at their brewery near Birmingham. They wanted a new site to enable them to sell their products online and allow fans of their beer to find out about upcoming events, find stockists and read their latest news.
Our friends over at Citizen Studios mapped out the new site and visualised great looking designs for each section. Citizen Studios recommended Monogram Digital for the digital development and build phase of the project.
With an easy to use CMS with integrated eCommerce in place, the site is easy to manage – and looks great too
Robust, secure and easy to manage
After meeting with Purity it was clear that their marketing team wanted to be able to easily manage the content of the site, quickly and efficiently process online orders and allow for growth and expansion. In fact, every aspect of the site needed to be available to them so that they could add, edit and customise. With an eCommerce solution as a key deliverable, security was a top priority too.
Monogram Digital developed a solution that meant Purity could manage every aspect of the site's content via an easy to use and secure web based interface. Coupled with carefully crafted templates, the site's content stays true to Citizen's original designs and can be easily updated by Purity staff.
The eCommerce section of the site encourages new customers to explore the beers before buying whilst enabling existing customers to log in and order what they want quickly. The system even contacts customers a few days after their delivery has been dispatched to ask for feedback.
Raising the bar
The new site was very well received by Purity fans after launch and has increased online orders. It's also become a hub for their marketing activities and our search engine optimisation techniques have helped to increase their fan base too.